Since 1947, my family has operated hotels in Nuremberg, starting with my grandfather "Flocki". Since the 1980s, I've grown up in hotels, then in the Atrium Hotel at the Meistersingerhalle, a truly private hotel. The Meistersingerhalle (N.B.: Concert hall and convention center) left its mark on me, with its great winter balls and the press ball in summer. Those were the days ... and for me it was a great opportunity to stay up late and have a fast, furious and funny time working with the year's young trainees.

After university in London and six years with BMG Music in Munich, I came back to Nuremberg in 2004 and opened the Holiday Inn City Centre ... the sister hotel to the Sorat Saxx. After that came another couple of hotels that my father, myself and my brother Frank helped design, open and manage. The Sorat Hotel Saxx at the main market square, which also belongs to a Nuremberg family, is the centerpiece. It's located right in the heart of town and is a small and cozy bed and breakfast hotel with a very young and dedicated team. Its design is very modern, yet it reminds me of the Middle Ages, a time which was very important in Nuremberg's history.

At Saxx, you can experience all the important Nuremberg events from a front-row seat ... Blue Night, the Bardentreffen, the Christkindlesmarkt or the legendary Red Bull District Ride ... everything is right in front of your window or breakfast table. When there's no event on the market square, I love to shop for fresh regional fruits and vegetables at the Farmer's Market or just meet the locals for a bratwurst ... in the future, there will be even more happening when the Deutsche Museum opens around the corner. It's a top place to explore the city on a weekend.