Responsibilities & Goals
CTZ is the marketing and destination management organisation (DMO) for the city of Nuremberg. It is responsible for holistic visitor management, with the aim of strategically integrating marketing and the visitor experience.
The focus is on three visitor groups: overnight guests, day visitors and residents. Targeting specific audience groups and developing international markets are key strategic tasks. The work is based on close cooperation with partners from the business sector and the city administration.
Our main tasks include:
Positioning Nuremberg as a tourist destination both at home and abroad, as well as in the conference and congress sector
- Visitor and customer services
- Destination management for the city
- Development and implementation of integrated online and offline marketing measures throughout the customer journey
- Trend and theme analyses based on market research data
- Coordination of local stakeholders and partners
We aim to act as a centre of expertise for our members: in addition to providing in-depth advice, we also act as a source of ideas and pass on our know-how to you.
