Erlebnis Nürnberg e.V. creates city marketing, supports cooperation with relevant organizations and is an active professional partner for the city administration. Cooperation partners are the economic office of the city, the cultural office of the city, the chamber of commerce (IHK) for Nuremberg and Middle Franconia, the retail association, the Nuremberg Toy Fair, the Nuremberg Convention and Tourist Office, the Old Town Festival Association and the Association of Showmen and Market Merchants.